Onsite Advertising for Webtrends

Definition

Onsite Ads allows you to track how many visitors see a particular ad on your site and how many actually click the ad.

Setting up Tracking

In order to track an advertisement on the Skidmore CMS site, you must add some code into the link. The final link will look something like this:


http://cms.skidmore.edu/reunion/index.cfm?WT.ac=marchpromoclick&WT.ad=marchpromoview


Let's break it down


http://cms.skidmore.edu/reunion/index.cfm?WT.ac=marchpromoclick&WT.ad=marchpromoview

The section in yellow is the URL for the page you want to link.


http://cms.skidmore.edu/reunion/index.cfm<?WT.ac=marchpromoclick&WT.ad=marchpromoview

The question mark follows the URL and tells the browser that what follows contains important values to consider. The question mark is very important and can be the only one in the address.


http://cms.skidmore.edu/reunion/index.cfm?WT.ac=marchpromoclick&WT.ad=marchpromoview

WT.ac is the value that tracks onsite add clickthroughs. That is, adding WT.ac will track when the link has been clicked. marchpromoclick in my example is the name you want the advertisement to carry. It can be anything you want so long as it is descriptive text you can understand later when reviewing your statistics.



http://cms.skidmore.edu/reunion/index.cfm?WT.ac=marchpromoclick&WT.ad=marchpromoview

The ampersand is just as important as the question mark. In this case, however, it tells the browser that another value is coming. The ampersand must be in the URL if you want to track both WT.ac and WT.ad.


http://cms.skidmore.edu/reunion/index.cfm?WT.ac=marchpromoclick&WT.ad=marchpromoview

WT.ac is the value that tracks onsite add impressions which means that it tracks the advertisement was viewed on that page. marchpromoview in my example is the name you want the advertisement to carry. It can be anything you want so long as it is descriptive text you can understand later when reviewing your statistics.