100 Things to Avoid in Mailings
credit: Sarah Russ, Informz

Most of these are actual words and phrases to avoid, but some are ways of typing (all caps) or trying to call attention to something (extra punctuation, using gappy text, using extra dollar signs or emphasizing numerical values.) These things alert automatic spam filters to not deliver your message, and will also attract the itchy "delete and report" click of an overly-exposed email recipient.

Avoid the common pitfalls to give your message a better chance of success.

  • 50% off
  • act now
  • all words that relate to sex or pornography
  • all words that related to cures or medication
  • amazing
  • anything that looks like you are YELLING
  • apply now
  • as seen
  • as seen on Oprah
  • as seen on TV
  • avoid
  • be your own boss
  • buy
  • call now
  • cash bonus
  • Cialis
  • click here
  • collect
  • compare
  • consolidate
  • contains $$$
  • contains word "ad"
  • credit
  • Dear Friend
  • discount
  • don't delete
  • double your anything
  • double your income
  • e.x.t.r.a. punctuation
  • earn
  • earn $
  • earn extra cash
  • easy terms
  • eliminate debt
  • extra income
  • fast cash
  • financial freedom
  • for only
  • for you
  • FREE
  • free
  • free access
  • free gift
  • free info
  • free instant
  • free offer
  • free samples!
  • friend
  • g a p p y t e x t
  • get
  • get out of debt
  • hello
  • herbal
  • hidden
  • home based
  • hot
  • information you requested
  • instant
  • Levitra
  • life insurance
  • limited time
  • loans
  • lose
  • lose weight
  • lower your mortgage rate
  • lowest insurance rates
  • make money
  • medicine
  • mortgage
  • multi level
  • marketing
  • notspam
  • now only
  • numerical digits at the end of the subject
  • offer
  • online degree
  • online marketing
  • online pharmacy
  • only
  • open
  • opportunity
  • promised you
  • refinance
  • removes
  • reverses
  • satisfaction
  • search engine listings
  • serious cash
  • starting with a dollar amount
  • stop or stops
  • teen
  • undisclosed recipient
  • Valium
  • Vicodin
  • winner
  • work from home
  • Xanax
  • your family
  • Your own
  • You're a winner!

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